SEGUIN
ADVISORY SERVICES
Lexus Canada
General Manager Lexus Division, 2007 2008
Reporting to the President this challenging position was responsible for the overall operations of the Lexus Division including financial accountability.
Yves Gionet Profile
Education
Bachelor of Arts & Bachelor of Education, lUniversité de Moncton, New Brunswick, 1970
A focused and innovative Strategic Executive with over 30 years of demonstrated achievement in progressively responsible corporate roles within the automotive products industries. Comfortable in a fast paced multiple priority environment and consistently delivers projects on time and on target. Knows the value of great customer service, is current on industry challenges and trends and is always accepting of a challenge.
An engaging and persuasive leader who is able to effectively envision and communicate strategic goals, build buy in and commitment, and enlist the efforts of others in support of achieving positive outcomes that contribute to the organizations overall success. Strong personal drive to pursue and achieve professional excellence. Leads and coaches members of work groups to achieve their full potential.
Community
Member of Advisory Board for curriculum for five years at the Canadian Automotive Institute at Georgian College, Barrie, Ontario: (1987-92)
• this institution grants both college degrees and, in affiliation with Sir Wilfred Laurier
University, university degrees (equivalent to Northwood Automotive Institute in the U.S.).
Honorary Degree granted by the Canadian Automotive Institute for my role in developing a degree in Dealer Management and Marketing for the newly launched Lexus dealer network in Canada: (1992)
• this degree became the benchmark from which other automobile manufacturers
launched their own programs in conjunction with the C.A.I.
Dealer Development
Director, Dealer Development Toyota & Lexus, 2000 2006
This key role had overall responsibility for day to day operations in Market Representation, Business Management and Dealer Technology
Transformed the Toyota network in Canada through a complete restructure of the Toyota and Lexus dealer base, including 235 Toyota and 30 Lexus stores.
Directed a team of 25 professionals at the head office and regional locations and managed a budget in excess of $6 million.
Managed the networks new image program, new dealer agreement and a complete overhaul of network communications for Toyota Canada, a multi-year project in which dealers invested more than $450 million.
Contributed materially to the the team that launched Lexus in Canada.
Mandated in 2000 to transform Toyota Canadas dealer network to reach a market share of 15% in 2010, growing from a capacity of 75,000 to 250,000 units, this was accomplished two years ahead of schedule. Toyota and Lexus dealerships are the most profitable in the country.
Developed and realized the new Toyota dealership image program, a three year project which achieved 100% compliance well ahead of schedule.
Introduced, negotiated and finalized a new dealer agreement (the previous agreement was 26 years old). This agreement incorporated a special dealer sub-committee who worked together for three years. This work has now become the standard for the industry in Canada.
Upgraded dealership technology to integrate franchises with modern high-tech requirements with all dealers using the same DMS platform. All financials from dealers are now on-line allowing an enterprise evaluation by management, customer detail is secure with state of the art encryption and email communication is stable and private.
Interests
Theatre, opera and the arts, reading, personal fitness, the outdoors and family pursuits.
